Glengarry Canine Services is a new company in Ontario that needed a complete look. They specialize in sight hounds, and also wanted to capture the feel of the Highlands that this area is known for. We knew that a greyhound would feature prominently, and when I suggested a plaid kilt-like background, the idea just took off. Once the logo was completed, we used it in many applications: business cards, flyers, price lists, vertical and horizontal banners.
I also created the banner for their Facebook page and added a "learn more" button that links to an online document that explains GCS's services, with an animated fly-in button that leads the reader to the price list.